Make Enterprise - The New Standard for AI and Automation Orchestration in the Enterprise

• Beeeeeeeer

• Bright Data Offices – 4 Hamachshev St., Netanya

• 02.06.26
  Tuesday
  17:30–20:00

• Gourmet sandwiches, desserts, and plenty of coffee

• Only real-world case studies of enterprise business automation

1. 

   Meir Kadosh

   AI Infrastructure Integrations Engineer @Bright Data

   The BDR That Never Sleeps: Lead Enrichment Automation with Claude Code and Bright Data
   

   Anyone running a sales or growth team knows this black hole - BDRs spend 60% of their day on manual research. Jumping between LinkedIn, company websites, Crunchbase, news, and CRM, just to figure out who the lead is, what they need, and how to even open a conversation. In the end, only a fifth of their time goes to the one thing that actually generates revenue - talking to customers.
   In this session, we'll show how we took Claude Code, connected it to Bright Data, and built an agent that replaces the entire research stage: it receives a list of companies from the CRM in the morning, and within minutes returns a full profile for each lead - company data, decision makers, intent signals, trigger moments (hiring, funding round, cloud migration, news), and a personalized email opener ready to send.
   What's in the session:

   • The architecture: Claude Code & Bright Data as a proven stack for production automation agents
   • The skills and prompts that made the agent stop hallucinating and actually start enriching
   • How to measure enrichment quality, not just quantity (because a lead with 50 fake fields is worse than an empty one)
     Live demo - watch the agent work in real time
   • Everyone who attends walks away with a repo, a ready Claude Code skill, and a workflow template you can run tomorrow morning

2. 

   Lior Talmor

   Senior System Integration Engineer
   @AppsFlyer

   Managing the Billing Lifecycle Right Where We Work - with Make

   Come see how Appsflyer is managing Billing with Nestsuite, right where everybody's eyes already are - in Slack - with AI and automated processes that empower employees and reduce workloads from the finance teams.

   • Invoice Validity Scanner - Scanning actual invoices against their Netsuite records to verify accuracy at scale, Using Make AI Tools and the OpenAI Responses API within a single Make scenario.
   • PO MANAGEMENT - HITL (Human in The Loop) for super-fast PO reconciliation, Finance can lie back and enjoy the show while Make facilitates the process automagically.
   • PO PRO AI Agent - Conversational Slack agent to answer any question regarding open POs. Guardrails, Permissions & Hierarchy pre-built deterministically into the process.

3. 

   Meir Gold

   Process and Automation Engineer
   @Guesty

   The Escalation Engine: Supporting the Supporters
   

   How do you make sure the support department itself gets support from the rest of the organization?

   Meir will show how we helped Guesty's support team and built an internal SLA tool that ensures requests from support to other departments get answered - on time.

   Components of the tool:

   • Pulling data from Zendesk via Make into BigQuery
   • Business logic built in SQL
   • An AI layer for decisions that require judgment
   • Process orchestration in Make with connections to all
     involved systems

4. 

   Natanel Goldfeather

   CEO
   @Otomate

   Beyond the Trigger: Architectural Patterns for Advanced Automation

   Natanel will dive into the "guts" of complex automation
   systems built with Make - how to solve real business
   challenges through smart architecture, not just
   "connecting the dots".

   3 examples from the field:

   • Enterprise ERP sync between Salesforce and NetSuite,
     using Sub-scenarios, Data Structures, and Custom
     Functions
   • The Aggregator pattern for managing payment requests
     in the tourism industry - preventing duplicates and
     driving operational efficiency
   • Omnichannel support architecture for cybersecurity
     teams - a central engine handling requests from
     Slack, Teams, and Messenger

   Moving from simple automation to a resilient system
   requires using Make's advanced tools - reliability,
   scalability, and easy maintenance.

5. 

   Daniel Zrust

   App Solutions Architect
   @Make

   Make in the AI Era: Agents, MCP, and Smart Orchestration

   Daniel will present over Zoom on Make's new AI capabilities - AI agents, MCP integration, and orchestrating complex workflows with Make's Grid. A chance to see the next generation of business automation from the company leading the field.

6. 

   Eyal Gershon

   CTO & Co-Founder
   @Callbox & AutomationIL

   The Warehouse in Your Pocket: A WhatsApp Bot
   Querying ERP in Real Time
   

   In every organization managing inventory - from
   warehouse to branch - the same question comes up
   hundreds of times a day: "Do we have this in stock?"
   A field rep needs to know if an item is available,
   a salesperson checking with a customer, a branch
   manager coordinating an order. The answer lives in
   Priority - but it's not accessible from the field.

   In this session, Eyal will present a solution running
   at Dor Raphael: a WhatsApp bot that employees and
   agents query in natural language. The bot understands
   the question, queries Priority through Make, and
   returns an accurate answer within seconds.

   Behind the scenes: a Make AI agent configured to work
   against the modules of the Priority app we built -
   allowing it to understand the system's query language
   and return data in the correct format.

   What's in the session:

   • WhatsApp Business + Make Agent + Priority API
   • How to train an agent to work with an ERP without
     hallucinating data
   • Permission management - who can query what
   • Live demo - a question in WhatsApp, an answer from
     Priority

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